[ABOUT US]
The Intentionally Boutique Brand Studio
At Fields of Folly, our work sits at the intersection of craft, commercial intelligence and human understanding. We know brand is one of the most powerful investments a founder can make. Our goal with each of our clients is to work in partnership rather than by project. This partnership model means we stay close to the brands we build. Because familiarity, shared language and understanding compound… ultimately producing better work.
The Wheelhouse:
Art Direction
Brand (Naming, Positioning, Strategy + Identity)
Creative Direction
Graphic Design (Digital, Editorial, Print + Signage)
UX + Web Design
Verbal Identity (Tone of Voice + Copywriting)
Visual Identity
The Worlds:
Architecture
Beauty
Fashion
Health and Wellness
Hospitality
Hotels
Professional Services
Real Estate
Weddings
Led by Jess Wells
Jess is a senior brand strategist and creative director (BA Visual Communication Design, AWARD school alum) working closely with businesses to shape timeless brand worlds with the flexibility, depth, and point of difference to endure. Having worked for many years in the creative industry across both Australia and the USA, her preferred collaborations are the long term ones where a brand’s expression and the client relationship can deepen over time.