A handcrafted, beauty-inspired aesthetic for a Sydney-based beauty and communications expert

Amy Hadley

CLIENT:

Brand Identity, Creative Direction + Website Design

SERVICE:

Beauty, Professional Services

INDUSTRY:

2026

YEAR:

When luxury event planners Paloma Events set out to refine their brand positioning in order to reflect their lofty business visions, we sent them down the aisle with an elevated identity, suite of imagery and brand new website that stuck close to their coastal origins, yet soared high with visionary execution. From the creative direction to the digital experience, every element was approached with a high-touch-low-maintenance intent to deliver an elegant yet understated look and feel. Effortlessly memorable—forever and always.

Abstract close-up of glossy burgundy and pink brushstrokes on an off-white background
Close-up of embossed text reading “All in one skin and make-up, hair, body + beauty services” on a terracotta background.
Woman in a white blouse and black pants sitting on a stack of books against a pink background
Pearl bracelet and gold hoop earrings arranged on a pink book beside a hair clip
Close-up of pink and red book spines with vertical text reading “ABOUT,” “THE SERVICES,” and “WORK WITH ME.”
Beauty and skincare mood board featuring a smiling woman applying white facial cream, makeup swatches, handwritten typography, and magazine-style collage elements.

“Jess was amazing to work with. Her innate understanding of brand strategy, combined with her design and copywriting mastery ensured every step of the process completely exceeded my expectations.”

Brooke Lean, Director
PALOMA EVENTS