A subtle, un-gendered and approachable brand specializing in gently enhanced natural beauty.
Bare Balance Skin Clinic
CLIENT:
Brand Name, Brand Strategy, Brand Identity, Creative Direction + Web Design
SERVICE:
Beauty, Professional Services
INDUSTRY:
2024
YEAR:
With so much of the beauty space centred around the overdone aesthetic of ultra femme beauty with we saw an opportunity to widen Bare Balances market—to talk to both women and men about their complex relationship to ageing. With the rate of skin care adoption rising for men, finding a brand solution that welcomed all genders equally was paramount. With a neutral colour palette and a diverse casting for the brand’s launch photography, the result is sophisticated, timeless and ungendered.
[01]
BRAND NAMING
[02]
BRAND STRATEGY + POSITIONING
[03]
BRAND IDENTITY
[04]
sQUARESPACE WEBSITE DESIGN + development
[05]
CREATIVE DIRECTION FOR BRAND PHOTOSHOOT
[06]
PRINT DESIGN ASSET CREATION
“Jess has a true talent for crafting a brand that reflects a business’s story. She invests time in understanding its ethics and essence, capturing everything beautifully. Watching her develop the brand's personality, from color choices to fonts and wording, is truly inspiring. I felt incredibly supported throughout the process and genuinely heard.”
Bronwyn Barry, Founder
BARE BALANCE SKIN
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